Atomic Fire Balls
They don’t call them FireBalls for nothing!
Atomic Fireballs, the original super intense cinnamon candy! They are individually wrapped and about 3/4″ in diameter with a hot cinnamon taste. Did I mention that they are hot? I still can’t eat one without taking it out of my mouth several times. We are convinced that Atomic Fireballs are the “cure” for just about anything… head colds, sinus infections, overweight, etc. (just kidding of course). Nello Ferrara, the son of Salvatore Ferrara, created the famous Atomic FireBall in 1954. At this time in his life he had the idea to develop a spicy candy. When the product was presented to the candy industry, the capacity at Ferrara Pan was limited to 200 cases per day. Within three weeks of sending samples to Ferrara Pan brokers, orders were rolling in at a rate of over 50,000 cases per day, far beyond the capacity Ferrara Pan could handle at that time.
The Atomic Fireball was developed using the hot panned candy process. This process involves building candy pieces from single grains of sugar and tossing them into revolving pans while adding flavor, color and other candy ingredients. This process continues until the pieces become the desired size.
The Atomic Fireball gained world-wide recognition shortly after the product was introduced. The round, spicy, hard candy that was once a dream, had become a success. An estimated 15 million fireballs are consumed per week by people all over the world and the number continues to grow.